e-Marketer's Digest
June 27, 2001


Tips of the Month

How do you deal with different or similar keywords people use to search your site?

Excite launched a new keyword feature, called "zoom in", whch lets you find the refined keywords/key phrases that people are frequently searching related to the keyword.

For example, if you "zoom in" the word "camping", it returns:

california camping
camping equipment
camping gear
camping ontario
camping supplies
coleman camping
camping tents
virginia camping
beach camping
michigan camping
oregon camping
washington camping
camping trailers
florida camping
colorado camping
alberta camping
camping recipes
wisconsin camping
camping france camping
quebec illinois camping

See it yourself. By using this, you learn the frequency of the most searched words related to the keywords. It helps you determine your keywords and key phrases.

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