e-Marketer's Digest
January 2003


Search Engine Tips and Tricks

Having trouble getting listed or a higher ranking?

The Traffic Builder research team has put together simple tips to improve your website's position with the major search engines. These tips are available to customers that have purchased our upgrade to 6.0, Traffic Builder Gold or Platinum versions.

Submitting a Web site to thousands of search engines is not enough. Industry experts suggest that if your site is not found in the top 20 results of a search engine request, your promotion efforts have failed. Successful Web site promotion begins with a properly prepared site, before submitting.

If you submit your site to a search engine before you've properly "optimized", you're wasting your money!

Traffic Builder will show you how to:

Title: Get you title right and your page will be found at the top, get it wrong and you will not be found at all. Traffic Builder shows you the tricks to properly title your website!

Keywords: Did you know that keywords are no longer not as important! Learn the trick to create more keywords with less keywords. Traffic Builder can show you how to find the top keywords for your website in less than 30 seconds.

Frames: Use frames and you my never get a high ranking with the top search engines. Traffic Builder will show you a simple trick to get the search engines to list your frame pages higher.

Link Pages: You have heard the statement, "He who has the gold rules!" With the world wide web "He who has the links gets the gold!" Set up the wrong kind of link pages and some search engines will delete your website. Traffic Builder shows you how to properly set-up relevant Link Pages.

Metatag "Description": A well written description will propel your site to the top rankings and drive traffic to your website. Traffic Builder's research team has uncovered 4 simple rules for writing eye catching descriptions.

Flash: Should I use flash pages or not? Using flash pages the wrong way and you risk never being ranked. Traffic Builder's tips and tricks tells you how the search engines treat flash pages.

Content: How important is content? With the right content your URL could be ranked in the top five on Google and other search engines. Traffic Builder can show you one simple trick to move your site ahead of your competition.

The engines and directories are known to ignore submissions (and sometimes ban domains) that fail to adhere to their guidelines or break their rules. You can guess or you can use the benefit of our hard fought experience based on research AND six years of search engine knowledge.

Purchase our Upgrade 6.0, Traffic Builder Gold or Platinum versions and receive the information you need to improve your website's position today.

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4 Steps to successful Web promotion
  1. Title
  2. Description
  3. Content
  4. Keywords

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