e-Marketer's Digest
June 27, 2001


Big Tools for Small Businesses:
Intelliquis’ 4 Steps to Small Business Success

You have thought about developing an online business, or you have an existing Web site and want to turn it into something productive and increase its usefulness. However, you are not quite sure what you should do to grow your business and increase sales. Intelliquis has developed a four-step strategy for small businesses that relates to its core products. Following these steps will help you increase your online business’ visibility, while growing your customer base.

Promotion — You built an impressive site for your small business, so what happens now? You need to promote your site through search engine submissions and registration. Submitting your site to the major search engines helps drive traffic to your site and increase awareness about your site in the Internet community. However, submitting your site is just the first step in an overall promotion plan. Your initial submission gets you in the search engine door, but may not get you the placement results you want. Now, regular maintenance and promotion are required to generate positive search engine results.

Your solution? Intelliquis’ Web Site Traffic Builder. Traffic Builder helps you manage the various tasks needed to promote your Web site. You can submit your site to major search engines, track and improve site placement, and manage other site promotion items through the program. Sign up for Guaranteed Listing Program to get your site llisted and ranked high at search engine results.

Global Contact — Once you have submitted and promoted your site, contacts and customers will be pouring in from all over the world. How will you communicate with them all? Intelliquis’ Mass e-Mailer.

Mass e-Mailer allows you to manage you to manage your Internet marketing functions, with just a few clicks of the mouse. With Mass e-Mailer, you can communicate with all of your customers and contacts, regardless of their location. Mass e-Mailer enables you to send an unlimited number of e-mail messages to an unlimited number of contacts. You can create, import, and export contact lists, send personalized HTML or text e-mails, manage contacts, and send group e-mails — right from your desktop.

Local Contact — As part of promoting your business, you’ll want to maintain constant contact with your local customers. For example, you operate a restaurant, and from time to time, you to develop new menus or new lunch/dinner specials that you want your customers to know about. You could buy radio time and ad space, but that may become too expensive. How do you reach them? Intelliquis’ TotalFax.

TotalFax is a broadcast fax program that enables you to reach your local customers with ease. The program is designed to send an unlimited number of faxes to an unlimited number of recipients. TotalFax allows you to manage and import contact lists, create custom faxes, send priority faxes, and track incoming/outgoing faxes.

Marketing Analysis — You have developed your online business, submitted your site, and have begun developing contacts and customers. You now need to know how well your promotion efforts are working. How do you proceed? By analyzing your site’s traffic with Intelliquis’ Web Site Traffic Analyzer. Analyzing your Web traffic gives you an overview of your promotion efforts. You can determine how effective the various components of your Internet marketing campaign are, and determine what needs improvement.

Traffic Analyzer is a log-file analysis program that gives you demographic information on visits to your Web site. You can track search engine performance and search engine requests, which show you the effectiveness of your Web site promotions and submissions. You can also track origination domains and entry/exit pages, which will show you how well your global and local contacting are working. Once you have analyzed your site, you can generate a number of reports that provide you with an overview of your site’s activity, giving you a complete picture of your Internet marketing campaign.

Why Intelliquis’ Tools for Small Business?

  • Right tools for developing an online business
  • More control over your business — You have direct control over all aspects of your online business. From promotion to analysis, you control it all.
  • Free promotion — Why pay for expensive e-commerce services when, for the one-time price of the software, you can develop an online business and promote it anytime — free-of-charge.
  • Free consultation & support —Let us help you in your promotion efforts. When you purchase our products, you are entitled to free consultation from our promotion experts and free technical support.

More information about Intelliquis and its products can be found at www.intelliquis.com/products/software.stm, or by calling 801-501-7955 x2013 or e-mail to sales@intelliquis.com.

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4 Steps to successful Web promotion
  1. Promotion
  2. Gloabal Contact
  3. Local Contact
  4. Marketing Analysis

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