Big
Tools for Small Businesses:
Intelliquis’ 4 Steps to Small Business Success
You
have thought about developing an online business, or you have an existing
Web site and want to turn it into something productive and increase
its usefulness. However, you are not quite sure what you should do to
grow your business and increase sales. Intelliquis has developed a four-step
strategy for small businesses that relates to its core products. Following
these steps will help you increase your online business’ visibility,
while growing your customer base.
Promotion
— You built an impressive site for your small business, so what happens
now? You need to promote your site through search engine submissions
and registration. Submitting your site to the major search engines helps
drive traffic to your site and increase awareness about your site in
the Internet community. However, submitting your site is just the first
step in an overall promotion plan. Your initial submission gets you
in the search engine door, but may not get you the placement results
you want. Now, regular maintenance and promotion are required to generate
positive search engine results.
Your
solution? Intelliquis’ Web
Site Traffic Builder. Traffic Builder helps you manage the various
tasks needed to promote your Web site. You can submit your site to major
search engines, track and improve site placement, and manage other site
promotion items through the program. Sign
up for Guaranteed
Listing Program to get your site llisted and ranked high at search
engine results.
Global
Contact —
Once you have submitted and promoted your site, contacts and customers
will be pouring in from all over the world. How will you communicate
with them all? Intelliquis’ Mass
e-Mailer.
Mass e-Mailer
allows you to manage you to manage your Internet marketing functions,
with just a few clicks of the mouse. With Mass e-Mailer, you can communicate
with all of your customers and contacts, regardless of their location.
Mass e-Mailer enables you to send an unlimited number of e-mail messages
to an unlimited number of contacts. You can create, import, and export
contact lists, send personalized HTML or text e-mails, manage contacts,
and send group e-mails — right from your desktop.
Local
Contact — As part of promoting your business, you’ll want
to maintain constant contact with your local customers. For example,
you operate a restaurant, and from time to time, you to develop new
menus or new lunch/dinner specials that you want your customers to know
about. You could buy radio time and ad space, but that may become too
expensive. How do you reach them? Intelliquis’ TotalFax.
TotalFax is a broadcast fax program that
enables you to reach your local customers with ease. The program is
designed to send an unlimited number of faxes to an unlimited number
of recipients. TotalFax allows you to manage and import contact lists,
create custom faxes, send priority faxes, and track incoming/outgoing
faxes.
Marketing
Analysis — You have developed your online business, submitted
your site, and have begun developing contacts and customers. You now
need to know how well your promotion efforts are working. How do you
proceed? By analyzing your site’s traffic with Intelliquis’ Web
Site Traffic Analyzer. Analyzing your Web traffic gives you an overview
of your promotion efforts. You can determine how effective the various
components of your Internet marketing campaign are, and determine what
needs improvement.
Traffic Analyzer is a log-file analysis
program that gives you demographic information on visits to your Web
site. You can track search engine performance and search engine requests,
which show you the effectiveness of your Web site promotions and submissions.
You can also track origination domains and entry/exit pages, which will
show you how well your global and local contacting are working. Once
you have analyzed your site, you can generate a number of reports that
provide you with an overview of your site’s activity, giving you a complete
picture of your Internet marketing campaign.
Why Intelliquis’
Tools for Small Business?
- Right tools for developing an online
business
- More control over your business
— You have direct control over all aspects of your online business.
From promotion to analysis, you control it all.
- Free promotion — Why pay for
expensive e-commerce services when, for the one-time price of the
software, you can develop an online business and promote it anytime
— free-of-charge.
- Free consultation & support
—Let us help you in your promotion efforts. When you purchase our
products, you are entitled to free consultation from our promotion
experts and free technical support.
More information about Intelliquis and
its products can be found at www.intelliquis.com/products/software.stm,
or by calling 801-501-7955 x2013 or e-mail
to sales@intelliquis.com.
